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How do I show up higher in Google?

It’s a natural question to ask in today’s competitive local business market.


And Now…The Ultimate Local SEO Guide

You’ll find that throughout this process you’ll need certain information time and time again.

Keep track by printing out this form if you like a pen and paper method

Or download this excel form (under Step 4) for a more in-depth aggregation of your data.

Click on a chapter below to get started.

These will always be hosted on this page…

As you work your way through your local SEO campaign you can just come back here and click the chapter you left off at.

Chapter 1 – Getting Started With Local Search Engine Optimization (SEO)

Chapter 2 – Google+ Local For Newbies

Chapter 3 – How To Keep Your Business Data Clean (3 Simple Steps)

Chapter 4 – The Ultimate Guide For Building Citations

Chapter 5 – How To Optimize Your Website For Local SEO

Chapter 6 – Why Customer Reviews Help Local SEO (and How To Get Them)

Chapter 7 – Local SEO Case Studies

Chapter 8 - The Best Local SEO Resources, Bar None


Chapter 1 – Getting Started With Local Search Engine Optimization (SEO)

To get started you’ll need to understand some detail about how Google and Local SEO work. What affects your ranking, where you should spend time and when you should hire someone, and how to drive leads in your door using Google.


Chapter 2 – Google+ Local For Newbies

You’ll need to get a handle on the basics of Google Local so you don’t negatively effect your rankings. These 7 resources will walk you through initial setup and best practices. Make sure that you read every article before you claim or make any changes.

(Apply the same methods above if you claim your Google+ Local Page instead of the Places Page. Yes, this is confusing right now.)


Chapter 3 – How To Keep Your Business Data Clean (3 Simple Steps)

Keeping your business Name, Address and Phone Number (NAP) correct on listingsacross the internet seems like a daunting task (sometimes it can be). But, if you claim your local business information today with major data aggregators this “down flow” will positively affect you rankings as you work through the additional chapters.


Chapter 4 – How To Optimize Your Website For Local SEO

Do you have a website? No? Go build one! Have a website but haven’t touched it in years? Now’s the time! Have an expensive webmaster that charges you an arm and a leg to update it? WORDPRESS, WORDPRESS, WORDPRESS! A vital element of local SEO is your website so make sure that you can update it.


Chapter 5 – The Ultimate Guide For Building Citations

Now that search engines are starting to index your information correctly and your website is all tuned up you’ll need to start building mentions and links to your business information to help reinforce all the work that you’ve done up to this point. The guide below will get you up to speed in no time.


Chapter 6 – Why Customer Reviews Help Local SEO (and How To Get Them)

Most local businesses that use the above chapters will see  significant results if they stopped after building citations. But, if you’re in a competitive market OR you’d like to secure your rankings from future competitors then you’d better complete the local SEO puzzle with customer reviews. Some of these articles are redundant but there is a nugget of gold in each one.

Chapter 7 – Local SEO Case Studies: How Has Local SEO Paid Off For Other Businesses?

You’ve employed a SEO strategy for your local business and you may be wondering what to expect as a result of your labor. Let’s look at other businesses who have done the same and see what kind of results they are getting! Envision this chapter as the pay off of your hard work.


Bonus Chapter – The Best Local Resources, Bar None!

Don’t let your hard work be for not. Make sure that you keep up with the latest trends and technology as it evolves.


I’m always looking for new tools so if I’ve missed any please leave a comment below with the link, even if it’s your own stuff!


New York Local search is the natural evolution of traditional off-line advertising, typically distributed by newspaper publishers and TV and radio broadcasters, to the Web. Historically, consumers relied on local newspapers and local TV and radio stations to find local product and services. With the advent of the Web, consumers are increasingly using search engines to find these local products and services online. 


In recent years, the number of local searches online has grown rapidly while off-line information searches, such as print Yellow Page lookups, have declined. As a natural consequence of this shift in consumer behavior, local product and service providers are slowly shifting their advertising investments from traditional off-line media to local search engines.A variety of search engines are currently providing local search, including efforts backed by the largest search engines, and new start-ups.


Some of these efforts are further targeted to specific vertical segments while others are tied to mapping products.Various geolocation techniques may be used to match visitors’ queries with information of interest. The sources and types of information and points of interest returned varies with the type of local search engine.


Google Maps (formerly Google Local) looks for physical addresses mentioned in regular web pages. It provides these results to visitors, along with business listings and maps. Product-specific search engines] use techniques such as targeted web crawling and direct feeds to collect information about products for sale in a specific geographic area.


Other local search engines adjunct to major web search portals include general Windows Live LocalYahoo! Local, and ask.com‘s AskCity. Yahoo!, for example, separates its local search engine features into Yahoo! Local and Yahoo! Maps, the former being focused on business data and correlating it with web data, the latter focused primarily on the map features (e.g. directions, larger map, navigation).


Search engines offer local businesses the possibility to upload their business data to their respective local search databases.

Local search, like ordinary search, can be applied in two ways. As John Battelle coined it in his book “The Search,” search can be either recovery search or discovery search.

This perfect search also has perfect recall – it knows what you’ve seen, and can discern between a journey of discovery – where you want to find something new – and recovery – where you want to find something you’ve seen before



Flag of New York State seal of New York
Flag Seal

New York is a state in the Northeastern region of the United States. New York is the 27th-most extensive, the third-most populous, and theseventh-most densely populated of the 50 United States. New York is bordered by New Jersey and Pennsylvania to the south and byConnecticutMassachusetts and Vermont to the east. The state has a maritime border with Rhode Island east of Long Island, as well as aninternational border with the Canadian provinces of Ontario to the west and north, and Quebec to the north. The state of New York is often referred to as New York State, so as to distinguish it from New York City.

New York City, with a Census-estimated population of over 8.3 million in 2012,[8][9] is the most populous city in the United States.[10][11] Alone, it makes up over 40 percent of the population of New York State. It is known for its status as a center for finance and culture and for its status as the largest gateway for immigration to the United States. New York City attracts considerably more foreign visitors than any other US city.[12]Both the state and city were named for the 17th century Duke of York, future King James II of England.

New York was inhabited by various tribes of Algonquian and Iroquoian speaking Native Americans at the time Dutch settlers moved into the region in the early 17th century. In 1609, the region was first claimed by Henry Hudson for the Dutch. Fort Nassau was built near the site of the present-day capital of Albany in 1614. The Dutch soon also settled New Amsterdam and parts of the Hudson River Valley, establishing the colony of New Netherland. The British took over the colony by annexation in 1664.

The borders of the British colony, the Province of New York, were roughly similar to those of the present-day state. About one third of all the battles of the Revolutionary War took place in New York. The state constitution was enacted in 1777. New York became the 11th state to ratify the United States Constitution, on July 26, 1788.


Nickname(s)The Empire State
Motto(s)Excelsior (Latin)[1]
Ever upward
Map of the United States with New York highlightedNew York,NY Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic“) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image searchlocal searchvideo searchacademic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The plural of the abbreviation SEO can also refer to “search engine optimizers”, those who provide SEO services.